The smartphone category as a whole was expected to spend around Rs 1,000 crore on marketing and promotional activities over the next six months, even as India unlocks gradually, said media industry experts. This spending is expected to come down, as firms temper their launches.
Ranbir Kapoor's larger-than-life daku depiction in and as Shamshera is old school at its spectacular best. While we wait to watch the actor in one of the most raw, rough and rustic outings of his career, here's Sukanya Verma's list of 25 daku roles we love, ranked in an ascending order.
Nanpakal Nerathu Mayakkam is a masterpiece, and like most masterpieces of the cinema, it's a great act of folly, observes Sreehari Nair.
Be it scenic Kashmir or majestic Swiss Alps, Bollywood's trendsetting winter wear is the A to Z of style and snug. Sukanya Verma looks at its winter fashion over the years.
Amitabh Bachchan has signed a deal with Eveready Industries Ltd to promote the company's batteries.
Bappida's softer more creative work got buried in the noise, rues Subhash K Jha as he picks the late lamented composer's most soulful songs.
He is the face of the e-sports platform Dream11, the fantasy league platform, online bus ticketing platform RedBus, web hosting company, GoDaddy as well as traditional big-ticket brands such as Colgate.
Five years into retirement, the little master is the third highest paid sports endorser. How did he script his return to relevance?
It was a starry night as India's top sports and Bollywood celebrities came out in large numbers to support Yuvraj Singh, who launched his own clothing line YWC in Mumbai, on Saturday.
"Congratulations to BCCI and Karnataka Government for resolving this long-standing issue. Special thanks to Amitabh Choudhary for making extra effort," Khanna said in a statement.
Quite a few superstars are bringing their big releases to the big screen this month.
Mahesh Vijapurkar on phoney ideology excuses and the spurning of brand ambassadors.
Nestle was perceived as being feeble in its defence.
The company has been buffeted by setbacks. Its expansion plans are on hold, promoters have pledged their shares and its market cap has tumbled.
Sasha Chhetri, the Airtel 4G girl, is a better known face across India than most Bollywood starlets, says ad guru Sandeep Goyal.
The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But will it work?
As per IPL's Code of Ethics, no person associated with the team can bring the game into disrepute and there is a clause which can lead to suspension of teams.
'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal.
Sukanya Verma looks at the wide-eyed dolly's presence in our movies.
'In the early years of this century, barely 10 years after liberalisation, drinking Coke was still cool,' notes Uttaran Das Gupta.
Urvi Malvania on what makes Ranveer Singh so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up.
The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the Gitanjali Group.
Or does Priyanka Chopra's love for Assam go beyond that?
Aamir Khan is no longer the face of Incredible India campaign.
Sukanya Verma looks at all kinds of kooky khaki portrayals on the silver screen
'The damage has been done because your own brand ambassador is running you down.'
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
Foreign banks set the template in consumer banking in its infancy, but have almost vacated this booming space.
The final decision was supposed to be taken this month, however, it has been postponed.
Joginder Tuteja looks at filmmakers who have been away from the marquee for a long time, and are returning with a brand new film.
Arguing his bail plea in the riots conspiracy case before additional sessions Judge Amitabh Rawat, his lawyer referred to the supplementary charge sheet filed in the case and said that the police wished to paint every accused with the same brush while adding tadka (flavour) to it.
Tata Motors recently cut the sales forecast of its luxury car brand, JLR, due to chip shortages, scaling down its production numbers from the earlier 120,000 units to 60,000-65,000 units by September, and leading to an almost 10 per cent fall in the company's stock. In May this year, Bosch India, too, had stated that chip shortfalls would impact its production, as supply chains were getting disrupted.
Most (certainly not all) actors just act. But smart actors have been putting their monies in start-ups.
Joginder Tuteja looks at the most successful female-centric movies in the last five years.
'I was getting paid great money.' 'I was a part of some wonderful films, which I loved making, but I was becoming very complacent with my approach to my work.' 'And I did not want that.'
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